Branding Design
CG Branding Solutions focuses on assisting companies in the conception, development, and execution of their branding strategies. We approach branding strategically and comprehensively, collaborating with our customers to develop a distinctive and differentiating brand identity that will appeal to their intended market.
Define Goals
We determine the brand values at the beginning of the process
It is necessary to determine the brand values in order to understand in which direction the brand is evolving. They don't need to be precise at this point. The artist need to be well aware of the nature of the company and product before the start of the work. You can provide few keyword that describe your business.
Brand Planning
Set the budget, think about the evaluation and brand launch timing
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Briefing
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Study the target audience
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Competitive analysis
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Styling and pattern
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Reference designs
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Logo and corporate identity
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Sketching brand elements
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Presentation
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Brand book design
Target Audience
Brand analysis and information collection with market trend analysis.
Identifying the regional, national, or worldwide markets and pricing segments for the brand. Suggesting timeless punchlines and positioning lines. Competitor analysis, SWOT analysis, Trend analysis will be done to determine advantages, disadvantages, opportunities, and treats relating to the brand.
Logo Design
Sketching creative logo designs based on analysis and digitalizing the best ones
We'll design the best logo options for you and then share with you the complete idea behind all the designs. We'll have a thorough discussion about your likes and dislikes, choice of fonts, brand colors, and then provide you with the best-in-class logo design resonating to the target market and size of business
Brand Personality
Building the brand personality with easily recognizable images and patterns
Brand personality is dependent on archetypes. By using this technique we build the brand personality that appeals to the target market. Brands would then better communicate with the target audience and achieve the best response, thus leading to the increased sales and market share.
Brand Strategy
Design patterns and strategies to use on all kinds of platforms for harmony
Stationery designs are created according on the needs of the client. Before development we gather all the information required for each material, use and orientation. Any branded product, including a social media content template, presentation template, and much more, will be designed in this stage.
Brand Style Guide
The last stage of this process is creating an interesting brand guide book
It outlines the key characteristics and values in the growth and promotion of the brand. Each brand book is custom designed referring to the target market and brand reach. some businesses concentrate on the design, others require a more comprehensive document that includes a summary of the firm as well as guidelines for communicating.