Brochure Designing : A Digital vs. Print Story

Ever wondered why designing a brochure isn't a one-size-fits-all deal? Let's embark on a journey through my experiences at CG Branding Solutions, where I decode the art of creating brochures tailored for digital sharing or good old-fashioned printing.

Digital or Print: A Client's Dilemma: It all starts with a simple question to our clients: digital or print? The puzzled looks tell me they're not sure about the difference. Explaining it like I would to a friend, I outline the key distinctions.

Digital Delights: For those eye-catching brochures meant to shine on screens, we dive into the RGB color mode, designing with screen sizes in mind. Fonts play nice with the digital dance, adapting to screens seamlessly.

Interactive features like buttons and hyperlinks bring these digital wonders to life.

Designer's Note for Digital: When designing a digital brochure, remember to leave room for those buttons. Breathing space is key, and every pixel counts. Let the design breathe, and the audience will thank you for it.

Print's Peculiarities: Printed brochures, on the other hand, march to the CMYK color mode, catering to the tangible world. Fonts find their size based on page dimensions, and considerations like bleed and margins ensure a smooth transition from screen to paper.

Designer's Note for Print: When designing brochure for print, think beyond pixels. Consider bleed, margins, and the real-world post processing treatments your brochure might get. Create a canvas that's print-ready, and design the separate versions for each treatment which can be shared with the printing agency for ease of understanding.

The Human Touch: Why this matters? Because, whether it's a swipe on a screen or a flip of a page, your design is meant to connect with humans. It's about delivering the message in the best way possible.

Pros and Cons of using a brochure designed for print for digital sharing.

Pros

• Saves separate designing cost.

• Only one file to handle, makes file management easy.

Cons

• Very difficult to read contents without zooming.

• A High resolution file will be difficult to share/

• A low resolution file will have images that would pixelate when zoomed.

• No amount of zoom will be able to accommodate the whole page of content and still be readable enough.

Pros and Cons of using a brochure designed specially for digital sharing.

Pros

• Easily readable

• Ease of navigation from page to page (Swipe to turn)

• No need to remember the contact details.

• Can add functions like Click to dial, Click to msg, Click to visit Website, Click to check the location on map, Click to play the video, etc.

• Buttons and Interactive elements make it more interesting.

• seems just like a small website

Cons

• Adds to the marketing budget

• Costs more then the print brochure

• Cannot be used for printing as the fonts will appear huge.

Key Takeaway: In a nutshell, whether digital or print, each brochure has its own set of rules. Tailor your designs thoughtfully, keeping the end user in mind. From pixels to paper, each detail matters.

So, are you ready to take your brochure game to the next level? Let's design a story that resonates, no matter where it's told – on a screen or in print. If you are wishing to have a great website for your self. I recommend Strikingly. Strikingly is a zero code website building platform. You do not require any coding or designing skills to build your own website. Now you can build a website in less then 30 minutes. It's as simple as selecting a template, editing it as per your brand and publishing it online.

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